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Just as Beautiful
Dicembre 2010di John Rigg
Speaker: Justin Ratcliffe (Standard British accent)
Do you think today’s super models are too thin? Is it time the world’s fashion houses put “real” women on their catwalks? New glossy magazine Just As Beautiful certainly thinks so. The launch of the bi-monthly magazine has caused incredible controversy in Britain.
PLUS-SIZE
Just As Beautiful is the first magazine for plus-size women. What’s a plus-size woman? The magazine’s publisher Ronnie Ajoku explains: “She’s curvy. She wears a dress size between 14 and 20 (46 – 52). And she’s just as beautiful.” The magazine was launched in October, but has existed online for three years. It had an online readership of 30,000. Ajoku decided to launch the print magazine after hundreds of requests from the readers.
THE MESSAGE
What makes the magazine special? It never uses traditional super thin models. Photographs of models are never modified. Editor Sue Thomason says, “Women are constantly exposed to one message: ‘thin is beautiful.’ We have a different message. You don’t need to change your appearance to be happy.” Just As Beautiful model Rachel Morales adds, “The curvy revolution is here. This magazine promotes self-acceptance, not starvation and emaciation!”
DIVISION
The launch of the magazine was very controversial. Health experts claimed the magazine promoted obesity. Others suggested it created a division: thin versus fat. People also suggested the magazine’s title Just As Beautiful was patronising.
DIET-FREE
How does editor Thomason react? She says the magazine isn’t creating a divide. It has articles on all types of women. The magazine doesn’t claim thin women are ugly. It simply says that many fat women are beautiful, too. The magazine offers articles on fashion, cooking and lifestyle. It aims to be like any other mainstream magazine. It does not, however, give diet tips. Thomason argues that dieting is often the cause of obesity. It is the catalyst for many eating disorders.
ONLINE
Are you interested? Visit the magazine’s website and you can download the most recent issue, and all the previous months as well. Simply register with the site, it’s free. Finally, Thomason says, “We hope other magazines will follow our example and end the era of the super-thin model.”
QUOTES
Editor Sue Thomason
“You won’t find a more militant feminist than me!”
“If you are anxious about your looks, you need to change your mind and not your body.”
“If you’re over size 14 (46), you can’t find anything to read.”
“Beauty is not about teeth or body fat; it’s something intangible.”
THE MAG
Just As Beautiful Magazine
24-26 Arcadia Avenue
Finchley London N3 2JU
Tel: +44 (0)20 8453 7185
Email: info@justasbeautiful.co.uk
Website: www.justasbeautiful.com
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Glossy magazine. Le riviste glossy, anche conosciute semplicemente come the glossies, sono le riviste che di solito escono mensilmente, e che si distinguono dagli altri giornali per la qualità della carta, molto lucida o patinata, sulla quale sono stampate.
Just as beautiful. Just è una di quelle parole inglesi con diversi significati. Non vi voglio confondere le idee spiegandoveli tutti, ma ecco qualche esempio che può esservi utile. Cominciamo dal titolo dell’articolo. L’idea è che le donne con le curve sono as beautiful as thin girls (belle quanto le ragazze magre). L’addizione di just sottolinea il concetto: le ragazze più formose sono altrettanto belle in ogni aspetto. Un’altra espressione, più colloquiale ma molto usata è every bit: She’s every bit as beautiful as her friend. Il contrario di just as o every bit as è not nearly as o nothing like as. Ecco un paio di esempi: He’s not nearly as good-looking as his dad. It’s nothing like as cold as it was this morning.Tornando a just, insieme al present perfect significa “un attimo fa”: Where’s Jim? He’s just left. (Attenzione però! In inglese americano si usa il passato semplice: I just saw Eddie. Frank just called.)Un altro significato di just molto usato è nel senso di “solo” o “semplicemente”. Se siete in un negozio e la commessa vi chiede se avete bisogno, potete rispondere: No, I’m just looking, thank you (Grazie, sto solo guardando). Oppure se state cercando di aiutare un amico, e l’amico reagisce male, potete esclamare con tono scocciato: I just want to help (voglio solo aiutarti!)
She’s curvy. Può essere utile sapere come descrivere una donna non proprio magra, senza offendere. Ovviamente, evitiamo parole tipo fat, overweight o obese, anche se corrispondono alla verità. Ho sentito large, ma anche questo termine può non piacere. Forse è meglio condirlo con frasi tipo She’s quite a large girl. Plump corresponde a grassottella, quindi se avete paura di dire una cosa sbagliata, o se la persona in questione è veramente solo un po’ paffuta, potete dire plumpish. Curvy significa “con le curve” e quindi anche sexy. Può fare piacere ad una donna sentirsi chiamare così, ma potrebbe non essere adatta a tutte le situazioni!
